How It Works
Every rebuild follows the same process. Here's exactly what we do, in order, and why.
Why It's Not Your Fault
Whether it was a freelancer who knew WordPress, an agency that lives and dies by their page builder, a cousin who set you up on Wix, or an AI tool that built the whole thing in 20 minutes — the person who built your site was thinking about what it looked like. Not how it performs.
That's not a knock on them. Speed isn't obvious. It doesn't show up in a design mockup. It doesn't come up in a project brief. It's the thing nobody checks until something feels wrong — and by then, you've already been losing customers quietly for months.
If you're on WordPress, Wix, Squarespace, or something a developer built for you — it's worth finding out where you actually stand. Most sites we check score under 40 out of 100. Some are well below that.
The site might look great. The score usually doesn't.
What's Slowing You Down
Here's what's usually happening under the hood:
Website builders and CMS platforms load software for features you don't use. Your homepage is carrying the weight of tools built for pages that don't even exist yet on your site.
A photo taken on a phone, dropped into a website at full resolution, served to every single visitor at full size. Each one adds seconds. Nobody optimized them. Nobody ever does.
Certain code tells the browser "stop — don't show anything until I finish loading." Visitors stare at a blank screen. Most of them hit the back button. You never knew they were there.
Traditional hosting serves your site from a single server. Distance means delay. Someone 1,500 miles away waits noticeably longer than someone down the street.
Most websites are dynamically assembled on request — like a meal cooked to order. Ours are pre-built and delivered instantly, like a product already on the shelf.
We strip all of it. What reaches your visitor is only what they actually need — nothing else.
What a Fast Site Is Worth
53%
Of mobile visitors leave before a 3-second page load.
10%
Of users leave for every additional second of load time. (BBC / Nielsen Norman)
24%
More visitors stay on fast-loading sites. That's Google's data, not ours.
Under 1s
Where MachSites builds to. Every time.
A point on PageSpeed isn't a bragging right. It's the difference between a visitor who stays and a visitor who already left.
See What Your Current Score Is — Free →The Process
01
Day 1 — AM
We audit your site and map the full component tree: every section, every element, every layout pattern. No code yet. Just a complete picture of what exists and what needs to be rebuilt.
This step protects you. We document everything before touching a single file so there are no surprises five days in.
02
Day 1 — PM
Every render-critical asset — images, fonts, icons, scripts — is downloaded, hashed, and catalogued. We cross-reference the live site against our inventory before writing a single line of code.
We often discover missing assets the original developer forgot about: broken image links, fonts loaded from dead CDNs, icons embedded as unoptimized PNGs.
03
Day 2–3
We build your site against the spec. Not from screenshots — from structured data. Every component is built and tested in isolation before assembly, then integrated and verified as a system.
Building from a spec means we catch layout decisions that look fine on desktop but break on a 375px mobile screen.
04
Day 4 — AM
Your original site and the new build are loaded side-by-side at multiple screen sizes. Section by section. We are not looking for close enough — we are looking for pixel-matched.
This is the step most developers skip. We don't skip it. Every section gets a pass/fail, and only failures move to the fix queue.
05
Day 4 — PM
Only broken sections are touched. Lower risk, faster turnaround. We fix the 2px issue — we don't redo the whole build.
Surgical fixes mean less time, less regression risk, and a faster launch. Anything requiring a full-section rebuild gets flagged and discussed with you first.
06
Day 5
We document every DNS record before touching anything. Then we execute an atomic DNS cutover — your email never goes down, and downtime is typically under 60 seconds.
DNS changes done badly break email. We've done this dozens of times. We have a checklist and we don't improvise.
Before We Go Live
Every launch clears all 11 items. No exceptions. We don't push the button until everything is green.
PageSpeed mobile score confirmed 75+
All original URLs verified (no 404s)
Contact form tested and confirmed delivering
DNS propagation verified across 3 regions
SSL certificate active
Analytics (GA4 or equivalent) confirmed firing
Meta titles and descriptions preserved
All images optimized and loading via CDN
Mobile layout verified at 375px, 390px, 430px
Desktop layout verified at 1280px, 1440px, 1920px
30-day tweak window communicated and logged
After Launch
Launch day isn't the end. When your site goes live, you get a before-and-after report showing exactly what changed, what was fixed, and where your score landed.
From there, your client portal monitors your PageSpeed score daily and flags anything that shifts. Need a copy change, a new page, or a phone number updated? Submit it through the dashboard — your plan covers it.
No tickets. No waiting three weeks for a reply. Just a site that stays fast and a team that stays on top of it.
Your Site — Before
Mobile PageSpeed Score
Google Lighthouse — industry average
Render-blocking resources detected
Images served at 3× their display size
No CDN — single origin server
Unused JavaScript loading on every page
Your Site — After
Mobile PageSpeed Score
Google Lighthouse — post-rebuild
Self-hosted fonts — 0 render-blocking requests
All images optimized to WebP, right-sized
Edge-cached globally on Cloudflare
LCP: 0.8s · CLS: 0 · TBT: 0ms
No pitch call. No commitment.
Get a free audit. We'll show you your score, what's dragging it down, and what the gap looks like between where you are and where you could be — before you commit to anything.
Get a Free Audit →Takes two minutes. No sign-up required.
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